“Those devoted enough to consistently push for that extra 1% are those that will reach the highest limits and achieve greatness.”
A ‘Daily One Percenter’ is the notion of going furtherthan you have before in whatever you do, withthe goal to get 1% better each day.
As these hundreds of small improvements accumulate over time, the results come faster as you are always going further than you
have ever been.
Our goal was to creatively show a large mens collection drop of 41 products across 5 seperate ranges being utilised across multiples training environments. We where to showcase and capture the versatility and durability of the Mens performance products, whilst visually storytelling and showcasing different athletes in different environments, ‘getting after it’ day after day, in order to better themselves.
"Those devoted enough to consistently push for that extra 1%
are those that will reach the highest limits and achieve greatness."
A 'Daily One Percenter' is the notion of going furtherthan you have before in whatever you do, withthe goal to get 1% better each day. As these hundreds of small improvements accumulate over time, the results come faster as you are always going further than you have ever been.
Our goal was to creatively show a large mens collection drop of 41 products across 5 seperate ranges being utilised across multiples training environments. We where to showcase and capture the versatility and durability of the Mens performance products, whilst visually storytelling and showcasing different athletes in different environments, 'getting after it' day after day,
in order to better themselves.
"Those devoted enough to consistently push for that extra 1% are those that will reach the highest limits and achieve greatness."
A 'Daily One Percenter' is the notion of going furtherthan you have before in whatever you do, withthe goal to get 1% better each day.
As these hundreds of small improvements accumulate over time, the results come faster as you are always going further than you have ever been.
Our goal was to creatively show a large mens collection drop of 41 products across 5 seperate ranges being utilised across multiples training environments. We where to showcase and capture the versatility and durability of the Mens performance products, whilst visually storytelling and showcasing different athletes in different environments, 'getting after it' day after day, in order
to better themselves.