We worked closely with Ultimate Performance Supplements (UPS) to design and direct the launch campaign for the release of a
WORLD FIRST product with the ingredient Dynamine™.

The project called upon a range of creative capabilities; from shooting UPS’s Premier Athlete, to experimental 3D animation and robust typographic systems. Our aim was to venture away from a typical sports supplement launch and to give a visual experience as to what it would be like to consume the UPS Dynamine™ Powershot.

With Creative Direction, we had the privilege of providing a fully immersive campaign launch that would take place at
The Arnold Sports Festival: Australia.

The Next Chapter in Sports Nutrition is here. Welcome the UPS Dynamine™ Powershot.

We worked closely with Ultimate Performance Supplements (UPS) to design and direct the launch campaign for the release of a WORLD FIRST product with the ingredient Dynamine™.

The project called upon a range of creative capabilities; from shooting UPS’s Premier Athlete, to experimental 3D animation and robust typographic systems. Our aim was to venture away from a typical sports supplement launch and to give a visual experience as to what it would be like to consume the UPS Dynamine™ Powershot.

With Creative Direction, we had the privilege of providing a fully immersive campaign launch that would take place at The Arnold Sports Festival: Australia.

The Next Chapter in Sports Nutrition is here.
Welcome the UPS Dynamine™ Powershot.